By 2015, not only 75% of the world’s population will be connected to the Internet – so will 6 billion devices. Clearly, when things are networked, that has an impact on how actual value is produced. In many cases, it is no longer the manufactured product that is the focus, but rather the web-based service that users access through that device.
http://blogs.hbr.org/cs/2013/05/how_the_internet_of_things_cha.html