How do you design fitness trackers for people that really need them?

Too many products look like they were designed by men in Silicon Valley for men in Silicon
Valley, says one wearable tech CEO.  The people in real life who wear Nike Fuelbands, Jawbone Ups and Fitbits may not be models, but they tend not to be the people most in need of extra fitness motivation.  So how do you get the less-fit masses to join the fitness-tracking bandwagon?

Photo: Nike Fuelband - Giga Om

Photo: Nike Fuelband – GigaOM

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