Strategy Services

The new world of smart, connected devices represents a sea of change in the fundamental dynamics of competition.

LinkedObjects works with management teams to understand what digital levers are available to transform their business and take advantage of the intrinsic fly-wheel that develops with  IoT, AI and large data sets.

Anticipate Future Disruptions

Understanding customer and technological effects of competition can lead to the creation of a better product at a lower cost.  We conduct “What if” analysis with our customers to encourage out-of-the box thinking and reallocating investment in future technological efforts.

Novel Business Models

Selling products isn’t enough to survive. Taking advantage of larger and larger data sets, ubiquitous connectivity, machine learning/AI and cloud and edge computing will open up new ways to make money and stay competitive while being keenly aware of customer demands and expectations.

Update Company Strategy

Novel business models lead to defining new business targets (KPIs) that support specific expectations of digital value creation.

Put Plan into Action

Let us help you operationalize a new strategy. Understand the people, process and purpose that are essential ingredients for success. Use a lean process to get there – build, measure, improve – iterate.


How we engage with you

Concept Evaluation

Typically involves market analysis of customers, competing products, technologies and ecosystems – all this focused on utilizing technologies to transform an offering or the business.

Customer Needs Analysis

Product development trade-off decisions are driven by a detailed understanding of product attribute priorities based on customer segments.

Leveraging secondary research and conducting primary research to develop both quantitative and qualitative understandings of customer expectations and needs to support product and service offers.  Through this, determine key customer events that affect customer satisfaction.

Competitive Analysis

Detailed research into competitive products and services, understanding their strengths and weakness relative to all aspects of your business model.

Markets, Segments, and Ecosystem Analysis

Size the market opportunity, characterize the the product category, and define the value proposition and position for your offerings within that competitive context and potential partnership ecosystem.

Business Case for the New Product Concept

Develop a detailed and robust model of revenues, cash flows, investments and returns for executive decision-making. Incorporate 3-5 year revenue, cash flow, and investment horizons.

Product Specification and Planning

Detailing specific requirements to meet the target customer’s needs.

Product Strategy & Roadmap Planning

Based on market needs and organizational capabilities, develop a detailed product specification. Prioritize requirements and construct a roadmap for needs to be meet in future product versions.

Technical and Operational Assessment

Identify major internal challenges and issues, including tools, processes, changes to current operations. Identify external resources to fill gaps or accelerate development.

Milestone planning

Map product goals into detailed a timeframe with key checkpoints to meet the design objectives, Investigation phase, Design phase, Manufacturing/Code release, and Launch.

LinkedObjects helps your team develop an actionable and accountable path to launch.


Determining the correct product channel and launch activities necessary to drive customer demand.

Marketing Strategy

Demand generation for your products begins with creating product awareness of your product’s key benefits. Translate the core value proposition into key messages targeting your customer segment. Define product branding and ensure alignment with existing offerings.

Competitive Positioning

Establish clear points of differentiation relative to current and emerging competitors. Develop tactics to communicate those succinctly.

Pricing, Bundling and Packaging

Product value is often first communicated to your customer through the product or service’s price, specific bundling tactics, and display packaging.

Awareness Creation

A large part of any marketing program (and budget) is devoted to making customers aware of your offering and benefits. Today’s options are large, but all such tactics depend on a few basic considerations.

Channel & Distribution

Whether direct to an end-user, or indirect through channel partners, how you chose to reach your customers will determine your sales success, as well as your ability to cost-effectively scale the business.

Are you looking to fund your new venture or expand your current one?

Capital Strategy & Valuation Justification

We provide assistance in developing a realistic near- and long-term capitalization strategy that supports the business model and maximizes founder and investor equity holdings relative to industry norms and expected returns.

Fund Raising Preparation

Assistance in identifying potential investors, articulate business potential, and address typical investor questions.

Investment & Due Diligence Profiling

Conduct a due diligence and operational assessment of potential investments and acquisitions. Onsite assessment of employees, executives, and business model with a detailed data based report that highlights strengths, weaknesses and recommendations as to how to move forward.